If you’re a small business owner looking to offer branded merchandise to your patrons and prospective customers, you can secure those items in different ways. Among your options are digital printing services and those businesses that offer direct-to-garment printing. You may also opt for screen printing.
In this article, we’ll highlight the reasons why screen printing can be beneficial to your business. We’ll also get into the advantages it has over other printing methods.
Stick around and learn more about the art of screen printing!
What Is Screen Printing?
Screen printing aims to transfer a prepared design onto a separate surface. A mesh screen carries the featured design, and ink is pressed through it using a squeegee to transfer the design.
The item on the receiving end of the stenciled design could be made out of paper, plastic, or even some kind of fabric if the process is used to create merchandise. Depending on the ink used, even objects made out of glass, metal, or wood can receive a stenciled design.
Screen printing is useful for recreating various designs because the stencils themselves can be quite varied. Playing around with different colors is also possible, although that will make the process a bit more complex.
What Are the Advantages of Screen Printing?
Screen printing has been around for decades. Despite the advancements in digital printing, screen printing has managed to stick around. Why is that, you ask?
For starters, screen printing produces the items you need quickly without compromising quality.
The hard part is coming up with your preferred design. Once you hand it over to a screen printing company, they can repeatedly reproduce items featuring the design while maintaining its signature features. The turnaround time for the merchandise you ordered should be fairly short.
Colorful designs also shine in screen printing. Those colors may appear dull when reproduced through other methods. Certain pieces of merchandise work better when they feature bold colors so utilizing screen printing is a good idea.
You don’t have to worry about those colors potentially fading either. Screen printing companies will add special substances to the inks used to ensure that they are resistant to common forms of damage.
Screen printing because it’s more cost-effective for bulk goods. This is the method to go with if you’re planning to produce a big batch of merchandise.
Beginners Screen Printing Tips
Before we end this article, we want to offer some tips to those interested in trying out screen printing. Go through the bullet points below so you can get better at that process.
- Don’t Skimp on Equipment: High-quality equipment produces high-quality prints. Use the right type of mesh, ink with the right color and texture, and a sturdy squeegee to get your desired results.
- Adjust Your Ratios: The amount of printing medium you combine with the ink affects the result you get. Generally speaking, using more printing medium will make the layer of color you add more translucent.
- Take Your Time While Pressing: You want to get the ink through the mesh using the fewest strokes possible because that produces the best quality. Press carefully so you don’t have to repeat it.
- Let Your Artwork Sit: When you’re done with a print, you should just let it sit for a while. Give the ink ample time to settle so the final product turns out exactly how you want it to.
Screen printing can produce beautiful pieces of branded merchandise quickly while also keeping you on budget. Reach out to screen printing services in your area so you can take full advantage of its benefits!